Michael Vamosy, April 15th, 2009

On April 15th, Michael Vamosy, SVP of Design for Print Creative FBC, spoke to us about what goes into creating an ad campaign for a show using Fringe as an example.

We got to see a ton of media from the advertising campaigns, both stills and video, including a lot of material that didn't make the final cut.

Michael explained the vision for the campaign, why they chose the look the did, and talked about a number of unique techniques they tried out, such as the football game "Fringe takeover" spot, and the secret yellow dot code.